Research Techniques for Foreign Consultants (2nd Edition)

This is the second edition of the long-selling "Research Techniques of Foreign Consulting Firms," ​​which has been significantly expanded and updated!

This book introduces the research theories and techniques accumulated at Accenture, one of the world's largest comprehensive consulting firms, along with numerous case studies!

From how to create a research plan to how to collect, process, and interpret information, this book covers professional research techniques that will lead to insights that contribute to decision-making.